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Marketing strategy

Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage.
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Metrics Summary

Total Publications
Lifetime
12,150
Prior Five Years
4,034
Total Citations
Lifetime
107,303
Prior Five Years
10,229
Total Scholars
Lifetime
11,400
Prior Five Years
8,788

Institutional Rankings

Global (Worldwide)
Academic Institutions
Lifetime		 Academic Institutions
Prior Five Years		 Non-academic Institutions
Lifetime
#1
Texas A&M University
United States
#1
Swinburne University of Technology
Australia
#1
General Motors Company
United States
#2
Ulster University
United Kingdom
#2
Deakin University
Australia
#3
University of Pennsylvania
United States
#3
Texas Tech University
United States
#4
University of Missouri
United States
#4
Loughborough University
United Kingdom
#5
Yale University
United States
#5
Texas A&M University
United States
#6
University of Georgia
United States
#6
Texas A&M University - Corpus Christi
United States
#7
Texas Tech University
United States
#7
University of Washington
United States
#8
Deakin University
Australia
#8
Emory University
United States
#9
Cardiff University
United Kingdom
#9
Universidad de Puerto Rico
Puerto Rico
#10
Cranfield University
United Kingdom
#10
University of Cumbria
United Kingdom
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National Institutional Rankings

Publications and Citation History

Publications based on Disciplines

Scholars based on Disciplines

Publications based on Fields

Scholars based on Fields

Highly Ranked Scholars™

Lifetime
Prior Five Years

Highly Cited Publications

Lifetime