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New product development

In business and engineering, new product development (NPD) covers the complete process of bringing a new product to market, renewing an existing product or introducing a product in a new market. A central aspect of NPD is product design, along with various business considerations. New product development is described broadly as the transformation of a market opportunity into a product available for sale. The products developed by an organisation provide the means for it to generate income. For many technology-intensive firms their approach is based on exploiting technological innovation in a rapidly changing market.

Metrics Summary

Total Publications
Lifetime
15,616
Prior Five Years
3,685
Total Citations
Lifetime
230,495
Prior Five Years
14,890
Total Scholars
Lifetime
16,348
Prior Five Years
11,822

Institutional Rankings

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Publications and Citation History

Publications based on Disciplines

Scholars based on Disciplines

Publications based on Fields

Scholars based on Fields

Highly Ranked Scholars™

Lifetime
Prior Five Years

Highly Cited Publications

Lifetime