Loading Icon

Industrial marketing

Industrial marketing (or business-to-business marketing) is the marketing of goods and services by one business to another. Industrial goods are those an industry of uses to produce an end product from one or more raw materials. The term, industrial marketing has largely been replaced by the term B2B marketing (i.e. business to business marketing).
More from Wikipedia

Metrics Summary

Total Publications
Lifetime
8,194
Prior Five Years
1,952
Total Citations
Lifetime
234,469
Prior Five Years
33,600
Total Scholars
Lifetime
7,179
Prior Five Years
5,311

Institutional Rankings

Global (Worldwide)
Academic Institutions
Lifetime		 Academic Institutions
Prior Five Years		 Non-academic Institutions
Lifetime
#1
Copenhagen Business School
Denmark
#1
Linköping University
Sweden
N/A
#2
Michigan State University
United States
#2
Georgia State University
United States
#3
Linköping University
Sweden
#3
Copenhagen Business School
Denmark
#4
Aalto University
Finland
#4
University of Antwerp
Belgium
#5
McMaster University
Canada
#5
Queen Mary University of London
United Kingdom
#6
Georgia State University
United States
#6
Temple University
United States
#7
Boston College
United States
#7
University of Leeds
United Kingdom
#8
University of Miami
United States
#8
Tampere University
Finland
#9
INSEAD
France
#9
University of Miami
United States
#10
Manchester Metropolitan University
United Kingdom
#10
University of Vaasa
Finland
Show MoreShow More
Show More
National Institutional Rankings

Publications and Citation History

Publications based on Disciplines

Scholars based on Disciplines

Publications based on Fields

Scholars based on Fields

Highly Ranked Scholars™

Lifetime
Prior Five Years

Highly Cited Publications

Lifetime