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Customer relationship management

Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.
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Metrics Summary

Total Publications
Lifetime
6,607
Prior Five Years
1,812
Total Citations
Lifetime
79,107
Prior Five Years
5,388
Total Scholars
Lifetime
6,808
Prior Five Years
4,937

Institutional Rankings

Global (Worldwide)
Academic Institutions
Lifetime		 Academic Institutions
Prior Five Years		 Non-academic Institutions
Lifetime
#1
Cranfield University
United Kingdom
#1
University of Wolverhampton
United Kingdom
#1
Federal Reserve Board of Governors
United States
#2
Hanken School of Economics
Finland
#2
University of Tübingen
Germany
#3
University of Cologne
Germany
#3
University of Cologne
Germany
#4
University of Groningen
Netherlands
#4
National Yunlin University of Science and Technology
Taiwan
#5
University of New South Wales
Australia
#5
Heinrich Heine University Düsseldorf
Germany
#6
University of Sydney
Australia
#6
Indian Institute of Technology, Delhi
India
#7
Macquarie University
Australia
#7
Cranfield University
United Kingdom
#8
New Jersey Institute of Technology
United States
#8
Faculty of Management Studies - University of Delhi
India
#9
Robert Morris University
United States
#9
Islamic Azad University, Tehran South Branch
Iran
#10
St. Mary's University
Canada
#10
Carl von Ossietzky University of Oldenburg
Germany
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National Institutional Rankings

Publications and Citation History

Publications based on Disciplines

Scholars based on Disciplines

Publications based on Fields

Scholars based on Fields

Highly Ranked Scholars™

Lifetime
Prior Five Years

Highly Cited Publications

Lifetime