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Marketing management

Marketing management is the organizational discipline which focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organizations and on the management of a firm's marketing resources and activities.
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Metrics Summary

Total Publications
Lifetime
14,090
Prior Five Years
3,526
Total Citations
Lifetime
301,023
Prior Five Years
47,606
Total Scholars
Lifetime
11,623
Prior Five Years
8,520

Institutional Rankings

Global (Worldwide)
Academic Institutions
Lifetime		 Academic Institutions
Prior Five Years		 Non-academic Institutions
Lifetime
#1
Copenhagen Business School
Denmark
#1
Linköping University
Sweden
#1
General Motors Company
United States
#2
Michigan State University
United States
#2
University of Auckland
New Zealand
#3
Georgia State University
United States
#3
University of Central Florida
United States
#4
Aalto University
Finland
#4
University of Mauritius
Mauritius
#5
McMaster University
Canada
#5
University of Leeds
United Kingdom
#6
Northwestern University
United States
#6
University of Miami
United States
#7
University of Miami
United States
#7
Tampere University
Finland
#8
Manchester Metropolitan University
United Kingdom
#8
Copenhagen Business School
Denmark
#9
Aston University
United Kingdom
#9
Aalto University
Finland
#10
INSEAD
France
#10
Temple University
United States
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National Institutional Rankings

Publications and Citation History

Publications based on Disciplines

Scholars based on Disciplines

Publications based on Fields

Scholars based on Fields

Highly Ranked Scholars™

Lifetime
Prior Five Years

Highly Cited Publications

Lifetime