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Sensory analysis

Sensory analysis (or sensory evaluation) is a scientific discipline that applies principles of experimental design and statistical analysis to the use of human senses (sight, smell, taste, touch and hearing) for the purposes of evaluating consumer products. The discipline requires panels of human assessors, on whom the products are tested, and recording the responses made by them. By applying statistical techniques to the results it is possible to make inferences and insights about the products under test. Most large consumer goods companies have departments dedicated to sensory analysis.

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4,985
Prior Five Years
1,364
Total Citations
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61,232
Prior Five Years
7,329
Total Scholars
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9,034
Prior Five Years
6,869

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