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Advertising

Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea.465 Sponsors of advertising are typically businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message. It differs from personal selling in that the message is non-personal, i.e., not directed to a particular individual.661,672

Metrics Summary

Total Publications
Lifetime
110,403
Prior Five Years
18,174
Total Citations
Lifetime
795,620
Prior Five Years
59,700
Total Scholars
Lifetime
55,486
Prior Five Years
37,234

Institutional Rankings

Global (Worldwide)
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National Institutional Rankings

Publications and Citation History

Publications based on Disciplines

Scholars based on Disciplines

Publications based on Fields

Scholars based on Fields

Highly Ranked Scholars™

Lifetime
Prior Five Years

Highly Cited Publications

Lifetime