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Social influence

Social influence comprises the ways in which individuals change their behavior to meet the demands of a social environment. It takes many forms and can be seen in conformity, socialization, peer pressure, obedience, leadership, persuasion, sales, and marketing. Typically social influence results from a specific action, command, or request, but people also alter their attitudes and behaviors in response to what they perceive others might do or think. In 1958, Harvard psychologist Herbert Kelman identified three broad varieties of social influence.

Metrics Summary

Total Publications
Lifetime
4,891
Prior Five Years
1,242
Total Citations
Lifetime
126,502
Prior Five Years
10,465
Total Scholars
Lifetime
7,336
Prior Five Years
5,960

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Highly Ranked Scholars™

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