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Rhetoric

Rhetoric (k)Greek ῥητορικός rhētorikós, "oratorical", from ῥήτωρ rhḗtōr, "public speaker", related to ῥῆμα rhêma, "that which is said or spoken, word, saying", and ultimately derived from the verb ἐρῶ erō, "I say, I speak".}} is the art of persuasion, which along with grammar and logic (or dialectic – see Martianus Capella), is one of the three ancient arts of discourse. Rhetoric aims to study the techniques writers or speakers utilize to inform, persuade, or motivate particular audiences in specific situations. Aristotle defines rhetoric as "the faculty of observing in any given case the available means of persuasion" and since mastery of the art was necessary for victory in a case at law, for passage of proposals in the assembly, or for fame as a speaker in civic ceremonies; he calls it "a combination of the science of logic and of the ethical branch of politics". Rhetoric typically provides heuristics for understanding, discovering, and developing arguments for particular situations, such as Aristotle's three persuasive audience appeals: logos, pathos, and ethos. The five canons of rhetoric or phases of developing a persuasive speech were first codified in classical Rome: invention, arrangement, style, memory, and delivery.

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Total Publications
Lifetime
42,016
Prior Five Years
9,490
Total Citations
Lifetime
200,599
Prior Five Years
11,295
Total Scholars
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17,959
Prior Five Years
12,069

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#1
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United States
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#2
United States
#2
United States
#2
Spain
#3
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#3
United States
#4
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Switzerland
#5
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#5
United States
#6
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#6
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United States
#7
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United States
#8
United States
#9
United States
#9
Norway
#10
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#10
Switzerland
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